Some milestones creep up on you. This one didn’t. ShopWithMore went to bed on a growing catalogue and woke up with 1.2 million products live on the platform.
Overnight. Not over months. Overnight.
How this actually happened
This is the Kelkoo Group partnership landing at full force. What started as a conversation, then a deal, then an integration process, has now delivered its first major wave — bringing hundreds of thousands of products from nearly 300 UK retailers, including names like Debenhams, Wayfair, and BooHoo, directly onto ShopWithMore in a single overnight sync.
Six months ago, ShopWithMore had roughly 20,000 products and a pipeline we were testing daily, hoping to reach 120,000 by the end of June. We’re now sitting at ten times that ambition, achieved in a single integration.
What this actually means for shoppers
At 1.2 million products, ShopWithMore stops being a growing platform and becomes a genuine destination — the kind of catalogue depth where almost any category you search has real, meaningful choice behind it. Fashion, home, electronics, beauty, art supplies, footwear, and now hundreds of thousands more products across dozens of new retailers, all searchable through the same fast, honest interface — no sponsored rows, no dark patterns, just relevance.
What this means for where ShopWithMore is heading
This single overnight jump does more than expand the catalogue. It changes the credibility of the platform overnight — for shoppers deciding where to start their search, for retailers considering whether to join us, and for the wider ambition of building something that can genuinely stand alongside the UK’s largest ecommerce destinations.
We’re not done. This is one integration, from one partnership. The pipeline that made this possible — lean, affiliate-first, built specifically to scale without the infrastructure weight that slowed down our first year — is exactly what makes the next million achievable faster than the first.
Why this matters beyond the number
I want to be honest about what a number like this represents beyond the headline. Six months ago I was teaching myself pipeline integration from a desktop in Preston, between delivery shifts. There have been weeks this year that nearly broke me — genuine doubt about whether a solo founder, building around a full-time job, could ever get a platform to real scale.
1.2 million products, overnight, is proof the direction was right. Not that the hard weeks are over — they probably aren’t — but that staying the course mattered.
Six months ago this was a desktop and a plan. Today it’s 1.2 million products and growing.
— Justin
Founder, ShopWithMore