News, updates and insights from the ShopWithMore team
The convenience of one-click purchasing was built to remove friction. Nobody designed it to make you think about where the item actually ends up. Speed…
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“Free shipping” is one of the most persuasive phrases in ecommerce. It’s also one of the most misleading. Shipping is never actually free Someone always…
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Open any major retailer’s “AI shopping assistant” right now and try something simple: describe what you actually want, in your own words, the way you’d…
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It’s one button. A few pixels, a colour, a word. And it might be the single most psychologically engineered element of the entire ecommerce experience.…
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I’ve never done an MBA. But I’ve spent the last year learning more about ecommerce from the seat of a delivery car than I think…
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Why I Think the Next Five Years Will Rewrite Retail Entirely I want to make a prediction. Not a careful, hedged, “on the one hand…
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Ask someone how they feel about online shopping and listen carefully to the answer. Most people will describe an experience they’ve learned to navigate defensively.…
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Imagine you wake up on Saturday morning, open your phone, and tell an AI agent: “I need a new winter jacket. Waterproof, under £150, something…
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Let’s start with something that’s easy to miss: Amazon’s recommendation engine is genuinely extraordinary. The engineering behind it is world-class. The data it runs on…
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I want to say something that might be unpopular in a space where everyone is racing to announce their AI strategy. Most AI in ecommerce…
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